Congratulations on the launch of your new Yahoo logo as designed by your logo team over one fun logo-filled weekend. As a long-time practitioner of the logo game, I can appreciate as much as anyone the importance of a really pretty logo design.
It’s impressive to see a CEO insist on being so hands-on with a logo, and hopefully ushers in the golden-age of logo-centric business leaders. Your stated love for Illustrator and all other logo-creating programs has set the bar high for the future of the c-suite. I envision a world where today’s fancy-pants design agencies are replaced by corporate-based logo swat teams equally conversant in PowerPoint and Photoshop. I, for one, welcome this future (hey, maybe we should design a logo for it!).
By seeming to choose with this launch to ignore many of the oh-so-passé ideas of modern branding, you and your logo team have succeeded in changing the conversation from the nature in which you intend to transform the Yahoo business, and instead bring focus back to exactly where it belongs — the angles of letterforms, thickness of ascenders and the delicate scallops applied to Optima — the logo!
In the logo biz, we tend to joke how our clients always want to ‘Make the logo bigger!’ (ha, ha, lol) … but this week, Marissa, you truly have made the logo bigger. Well done.
As the French say: Stay Calm and Logo On …
p.s. Can’t wait to see you get your hands on the tumblr logo … shoud I clear a weekend?
Wired is an anomaly in the Woodward catalog, the only book he’s ever written about a subject other than Washington. As such, it’s rarely cited by his critics. But Wired’s outlier status is the very thing that makes it such a fascinating piece of Woodwardology. Because he was forced to work outside of his comfort zone, his strengths and his weaknesses can be seen in sharper relief. In Hollywood, his sources weren’t top secret and confidential. They were some of the most famous people in America. The methodology behind the book is right out there in the open, waiting for someone to do exactly what I did: take it apart and see how Woodward does what he does.
But Bender knew somebody who knew the actor Harvey Keitel, and that changed everything. Keitel meets me in a New York diner expressly because, he says, “I want your readers to know there’s great talent out there, and they should be seen and heard. We don’t have to keep repeating the same movies and sequels, ad infinitum. An example like Quentin should be a call to arms. Of course, people say, ‘Oh, so-and-so would have made it anyway.’ That’s almost like saying the world is fair, and the cream will rise to the top. That’s bullshit.”
But here’s the thing: This rampant overuse has robbed the word of its true power. And we need words to have power, especially deep, evocative ones
Eat dinner at totally fine nearby restaurant recommended by the concierge. This meal will be mentioned whenever anyone asks you how your trip was. “Oh my God,” you will say. “It was amazing. We ate at the most incredible local fish place. Seriously the best fish I’ve ever had in my life. Taipei was so fun.”
JAKE KASDAN: From the beginning, we thought that everything about the show should be painfully, painstakingly real. We were going to separate it from all of the other high-school shows by being radically unglamorous.
Tim Cook’s Freshman Year / Businessweek
That’s a part of our base principle, that we will only do a few things. And we’ll only do things where we can make a significant contribution. I don’t mean financially. I mean some significant contribution to the society at large. You know, we want to really enrich people’s lives at the end of the day, not just make money. Making money might be a byproduct, but it’s not our North Star.
Spoiled Rotten / The New Yorker
Also key, Druckerman discovered, is just saying non. In contrast to American parents, French parents, when they say it, actually mean it. They “view learning to cope with ‘no’ as a crucial step in a child’s evolution,” Druckerman writes. “It forces them to understand that there are other people in the world, with needs as powerful as their own.”
Semi-Charmed Life / The New Yorker
Sure, you made hard choices if you were twenty-five in 1976, but not so many, and not with a protracted window. (The Internet, which makes it possible to monitor basically everything going on everywhere, at every moment, doesn’t help.) As Henig mère puts it, “Choice overload … makes people worry about later regretting the choice they make (If there are twelve things I could do tonight, any one of them might end up being more fun than the one I choose); sets them up for higher expectations (If I choose this party out of those twelve things, it had damn well better be fun); makes them think about the road not taken (Every party not attended could contain someone I wish I’d met); and leads to self-blame if the outcome is bad.” Transpose this lattice of anxiety onto a generation more competitively educated than its forebears, and you see how “F*ck! I’m in My Twenties” comes about.
Good Will Hunting: An Oral History / Boston Magazine
Affleck: We did tear up a little bit. But why is Matt saying this shit? Like, he holds his fucking tongue for 15 years and now because it’s Boston magazine, he says he started crying? His career is not over, you know what I mean? He needs people to believe that he’s like Jason Bourne or whatever!
Here Is What Happens When You Cast Lindsay Lohan in Your Movie / New York Times
Horne drove them down the hill, pausing at a security gate. That’s when his passengers did a jailbreak, jumping out of his car. Honig frantically pushed buttons until the gate opened and the four of them dashed for Lohan’s assistant’s car. Horne sat, baffled for a moment, before heading back up the hill and briefing Schrader. The director was furious.
Honky, please. The Crip Walk belongs to America now. We know this is true because every asshole who has seen the “Drop It Like It’s Hot" music video has tried to Crip Walk, just like every asshole who has seen the "Let’s Get It" music video has tried to do the Harlem Shake. The only thing more offensive than Serena Williams, a black American and Compton native, doing the Crip Walk to celebrate winning an Olympic medal in London is EVERYONE ELSE DOING THE CRIP WALK, EVERYWHERE.
Teenage Dreams / The Walrus
“Authenticity” might be a cloaked euphemism for Degrassi ‘s low-grade aesthetic. The show had a grainy, ramshackle quality, with stilted dialogue and a cast of untrained teens who sported the same bad hair, braces, and gawkiness of average fourteen-year-olds. In the early episodes, they stare into the camera, moon faced and terrified, stiffly reciting their lines, often with nation-shaming hoser accents. Nevertheless, the cheap production values didn’t diminish the series’ achievement in creating a synecdochic reflection of how kids really lived.
"Do you just want to sit back and chill?" he said to us. "Or do you want me to go find you some girls? Do you have any preference on girls?" What were the five of us—four married, one affianced—supposed to say? I would like someone without any of the hepatitises? I would like someone who will get impossibly turned on when I’m taciturn at cocktail parties?
Obama’s Way / Vanity Fair
His desire to hear out junior people is a warm personality trait as much as a cool tactic, of a piece with his desire to play golf with White House cooks rather than with C.E.O.’s and basketball with people who treat him as just another player on the court; to stay home and read a book rather than go to a Washington cocktail party; and to seek out, in any crowd, not the beautiful people but the old people. The man has his status needs, but they are unusual. And he has a tendency, an unthinking first step, to subvert established status structures. After all, he became president.
Marathon Man / The New Yorker
Litton chose a Wendy’s a few miles from his home. Arriving before I did, he took a seat at a corner table, with his back to the wall. Hanging above the table was a framed photograph of Dave Thomas, the departed founder of Wendy’s, bearing the caption “When it comes to values, I’ve never been one to cut corners.”
“I love you, but you don’t know what you’re talking about”
Airplane Passengers as Explained By Their Pants. / McSweeney’s
The Cooler Me / GQ
Belated Thoughts on Adam Yauch / Bethlehem Says
The frequent fliers who flew too much / LA Times
A Case So Cold It Was Blue / Vanity Fair
"Don’t Eat Fortune’s Cookie" / Princeton University’s 2012 Baccalaureate Remarks by Michael Lewis
Bill Murray: The ESQ+A / Esquire
Cocaine Incorporated / NY Times
The Aging Tiger Woods / grantland.com
Departing editor discovers true meaning of family at Alligator / alligator.org
The Red Flag in the Flowerpot / New York Magazine
Your Love Won’t Save Junior Seau Now / Esquire
Media Diet / Atlantic Wire
The Sorkin Way / Vanity Fair
In Memoriam: Adam Yauch (1964-2012) / grantland.com
Snacks for a Fat Planet / The New Yorker
Andrew Sullivan: How Obama’s Long Game Will Outsmart His Critics / The Daily Beast
Watching Them Watching Me / New York Times
Bury A Man, Keep The Statue / SB Nation
How To Share Your Good News With Friends / The Awl
What Makes Mad Men Great? / Vulture
Animals / Esquire
How to Make it in Comedy / Rob Delaney’s Tumblr
A New Don / Grantland